Stephen Meyer: What’s the best way to persuade people whose beliefs stand in the way of the facts?  Let’s do a role play. I’ll be the entrepreneur. You be the jerk investor who hates my idea.  I need to persuade you I’ve invented a better mousetrap. But you, the expert, know that mousetraps are so over.  The facts … Continue reading Persuasion: Fascinating Study Shows How To Open A Closed Mind